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Episode 388 – Brendan Kane – One Million Followers
Brendan Kane is the Bestselling Author of ONE MILLION FOLLOWERS: HOW I BUILD A MASSIVE SOCIAL AUDIENCE IN 30 DAYS and HOOK POINT: HOW TO STAND OUT IN A 3-SECOND WORLD, as well as the Founder and Managing Director of Hook Point.
Since 2005, Brendan has helped the largest brands and celebrities in the world to reverse engineer how to make content go viral. He has worked with major corporations MTV, Viacom, Vice Magazine, Paramount Pictures, IKEA and Sketchers shoes on their digital strategy, as well as celebrities like Taylor Swift, Rihanna and Adriana Lima. In addition, he developed the first ever influencer campaign on YouTube in 2007; oversaw $200 million in marketing spend and generated $1 billion in revenue.
In this Podcast, Bestselling Author of ONE MILLION FOLLOWERS Brendan Kane talks about how-to’s of creating content that serves your viewers – and the algorithm, maximizing your followers’ engagement, content vs context, chaos as part of the creative process and so much more!
Brendan Kane’s Website: https://brendanjkane.com
Brendan Kane’s Company Hook Point: http://www.hookpoint.com
ONE MILLION FOLLOWERS on Amazon: https://www.amazon.com/One-Million-Followers-Massive-Following/dp/1946885371/ref=sr_1_2?s=books&ie=UTF8&qid=1531523436&sr=1-2&refinements=p_27:Brendan+Kane
Brendan Kane on IG: https://www.instagram.com/brendankane/?hl=en
Brendan Kane on LinkedIn: https://www.linkedin.com/in/brendanjkane
A Discofortable Idea: https://www.linkedin.com/pulse/what-discomfortable-idea-brendan-kane?trk=pulse-article_more-articles_related-content-card
EPISODE 388 – BRENDAN KANE – ONE MILLION FOLLOWERS
Hi, everyone!
This is Allan McKay. Welcome to Episode 388!
I’m speaking with the Bestselling Author of One Million Followers and Hook Point Brendan Kane. These books are definitely something you should add to your reading. We talk about how to get one million followers, and more importantly – WHY.
We talk about:
- Reverse engineering virality;
- His background and his first book One Million Followers;
- Creating content that serves the algorithm;
- Why niche isn’t always serving you;
- Maximizing your followers’ engagement;
- Content vs context;
- Distributing your content on various social media channels;
- Chaos as part of the creative process;
- And so much more!
Let’s dive in!
ADDITIONAL RESOURCES FROM ALLAN McKAY:
[01:31] Have you ever sent in your reel and wondered why you didn’t get the callback or what the reason was you didn’t get the job? Over the past 20 years of working for studios like ILM, Blur Studio, Ubisoft, I’ve built hundreds of teams and hired hundreds of artists — and reviewed thousands of reels! That’s why I decided to write The Ultimate Demo Reel Guide from the perspective of someone who actually does the hiring. You can get this book for free right now at www.allanmckay.com/myreel!
[33:54] One of the biggest problems we face as artists is figuring out how much we’re worth. I’ve put together a website. Check it out: www.VFXRates.com! This is a chance for you to put in your level of experience, your discipline, your location — and it will give you an accurate idea what you and everyone else in your discipline should be charging. Check it out: www.VFXRates.com!
Okay, what did you think? I want to thank Brandon for coming on the Podcast.
Next week, I’m doing a solo Podcast on whether or not you should go to a VFX school. I break down the pros and cons of studying at a 4-year university versus studying online and why a VFX artist must be constantly learning – no matter the route! – as well as the importance of going all in!
Hope you’re having a great year so far!
Until next week –
Rock on!
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