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Episode 404 – ARwall – Co-Founder and CEO Rene Amador
ARwall is a group of indie filmmakers based in LA who are on a mission to democratize their virtual production tech that has previously only been accessible to major studios. ARwall is a virtual production, software and solutions company.
Since its founding 7 years ago, the company has been one of the pioneers of in-camera realtime effects. They’ve worked on projects for HBO, Disney and Discovery. Most recently, ARwall’s work won an Emmy for their first film Muppets Haunted Mansion where their real-time tech enabled the stunning visuals.
In this Podcast, Allan McKay interviews CEO and Co-Founder of ARwall Rene Amador about the launch of the company, its plugins, tools and affordable solutions for filmmakers, the pros and cons of virtual production, as well as shares the behind-the-scenes of their most challenging projects to date.
ARwall Website: https://arwall.co
ARwall on 2022 Metaverse 100 Innovator List: https://themetaversespectrum.com/metaverse/metaverse-100-top-metaverse-innovators/
ARwall on LinkedIn: https://www.linkedin.com/company/arwallco/
Rene’s Interview in Digital Cinema Report: https://digitalcinemareport.com/article/muppets-discover-arfx
Rene Amador on LinkedIn: https://www.linkedin.com/in/rlamador/
ARwall on YouTube: https://www.youtube.com/@ARwall
ARwall: How We Killed the Green Screen: https://www.youtube.com/watch?v=BrWEx0a0ER0
EPISODE 404 – ARWALL – CO-FOUNDER AND CEO RENE AMADOR
Hi, everyone!
This is Allan McKay. Welcome to Episode 404!
I’m really excited to sit down and talk to the Co-Founder and CEO Rene Amador. We talk in depth about virtual production and how you can utilize it, even in your own home.
Rene and I talk about:
- How the company got started 7 years ago;
- Renes background in visual effects;
- ARwall’s tools and affordable solutions;
- How COVID-19 has forever changed VFX pipelines;
- As well as the company’s most challenging projects to date.
Let’s dive in!
ADDITIONAL RESOURCES FROM ALLAN McKAY:
[01:14] Have you ever sent in your reel and wondered why you didn’t get the callback or what the reason was you didn’t get the job? Over the past 20 years of working for studios like ILM, Blur Studio, Ubisoft, I’ve built hundreds of teams and hired hundreds of artists — and reviewed thousands of reels! That’s why I decided to write The Ultimate Demo Reel Guide from the perspective of someone who actually does the hiring. You can get this book for free right now at www.allanmckay.com/myreel!
[43:50] One of the biggest problems we face as artists is figuring out how much we’re worth. I’ve put together a website. Check it out: www.VFXRates.com! This is a chance for you to put in your level of experience, your discipline, your location — and it will give you an accurate idea what you and everyone else in your discipline should be charging. Check it out: www.VFXRates.com!
Okay, what did you think? I want to thank Rene for joining the Podcast. Definitely check out ARwall: https://arwall.co.
Next week, I’m sitting down with The-Artery’s Founder and Creative Director Vico Sharabani and VFX Supervisor and Creative Director Yuval Levy. They talk about The-Artery, as well as their work on the horror film SMILE.
Until then –
Rock on!
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