One of the most common questions I get asked — and this week alone I’ve received a lot of email about this is exact question:
“Should I be a specialist, or should I be a generalist?”
This question applies to you — whether you’re a designer, an FX TD, animator, you work in video games, or you create portraits of celebrities to sell on Etsy. Whatever you do, as a creative artist, we always wonder if by specializing or “nitching down”, we’re eliminating the opportunity for other work and jobs.
I think the misconception is that by specializing, you’re really saying no to everything, except for a very specific job, and that it’s going to be a massive massive risk.
I wanted to cover this question and reveal a lot of insights to not only put this topic to rest, but also how you can apply these mindsets to what you’re doing, to position yourself as the obvious expert.