This is one of the most critical episodes so far in our journey to grow our career and multiply our successes. Something so critical yet overlooked is defining our name and our niche and building our brand. Associating ourselves in a way that will resonate with others and key ways to introduce ourselves that will stay with your audience and grow your job prospects.
This episode we learn to make ourselves more than just an artist or an employee but to strategically build our name and reputation up, and consolidate our efforts and focus onto one outcome, building a our brand.
As artist’s we have insecurities that we want to be successful, we want to get work. But we don’t want to sell out, we want to be humble: “I’ll let my work speak for itself”.
In this live stream we discussed exactly that. That how you could be the greatest artist on the planet, but if nobody knows who you are, how are you going to get the jobs? Personal branding isn’t about showing off, it’s about standing out. It’s about being the first person they think of, when they need to hire someone.
There’s lots of material from Gary Vee , Chris Do, from the Futr on personal branding and others talking about the need we have. Through effective branding, we are able to associate ourselves, with a niche, a software tool, a style or type of work. I want you to focus on how you can get your work in front of more people, by building a strong personal brand.
Finally, I have some new VFX training out right now (it’s free). It’s over 18 hours of tutorials focused entirely around Live Action Visual Effects (City Destruction Class). You can check it out at www.VFXCOURSE.com
ULTIMATE DEMO REEL GUIDE
FREE 18 Hour VFX Class (City Destruction)
VFX RATES SALARY CALCULATOR
ALLAN’S INNER CIRCLE (My weekly newsletter)
Allan McKay PODCAST