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Episode 388 – Brendan Kane – One Million Followers

  Episode 388 – Brendan Kane – One Million Followers Brendan Kane is the Bestselling Author of ONE MILLION FOLLOWERS: HOW I BUILD A MASSIVE SOCIAL AUDIENCE IN 30 DAYS and HOOK POINT: HOW TO STAND OUT IN A 3-SECOND WORLD, as well as the Founder and Managing Director of Hook Point. Since 2005, Brendan […]

Episode 373 – How To Stand Out from Competitors

  Episode 373 – How To Stand Out from Competitors You need to be ultra specific in how you define yourself when you’re applying for jobs as an artist. It’s the difference between being front-of-mind and standing out — or blending in with all the other applications. And it’s something that none of us do. […]

Episode 327 — Pricing Strategy

  Episode 327 — Pricing Strategy In the beginning of your career as junior artists, it’s fight or flight. You will either leave the industry because it’s too hard or you’ll work hard on as many jobs as you can. You need that exit strategy, however, otherwise you will burn out.  It’s the fear that […]

Episode 322 — Raise Your Value — Raise Your Rates

  Episode 322 — Raise Your Value — Raise Your Rates A lot of the time, artists feel like clients do them a favor by hiring them. The more you understand the ecosystem, the more you start seeing this as a service-based industry: You’re delivering value to your client, they’re delivering value to theirs — […]

Episode 321 — Manufacturing Hit Commercials — Harmon Brothers

  Episode 321 — Manufacturing Hit Commercials — Harmon Brothers The Harmon Brothers is a marketing firm based in Provo, Utah, that has a history of making viral advertising videos. Founded by brothers Daniel, Neil, Jeffrey and Theron Harmon and CEO Benton Crane, the company creates marketing campaigns that are usually the length of an […]

Episode 318 — How to Raise Your Prices

  Episode 318 — How to Raise Your Prices Knowing when to raise your rates is really critical. A lot of us get the resistance in the beginning. We’re afraid that if we raise our prices too high, we’ll lose our clients. But that’s kind of the idea!  A brand is our position in the […]

Episode 292 — Marty Neumeier

Episode 292 — Marty Neumeier Marty Neumeier is a best-selling author and speaker who writes on topics of brand and design. Today Marty spends most of his time lecturing all over the globe about the role of creativity and innovation in the creation of relevant and meaningful brand experiences.  Marty has written several best-selling books […]

Episode 285 — Beeple — Mike Winkelmann

  Episode 285 — Beeple — Mike Winkelmann Beeple is Mike Winkelmann, a graphic designer from Charleston, SC, USA who does a variety of digital artwork including short films, Creative Commons VJ loops, everydays and VR / AR work.   After he began releasing a set of widely used Creative Commons VJ loops he has worked […]

Episode 284 — Stand Out!

  Episode 284 — Stand Out! There is an example in marketing: If you have a migraine and you head to a pharmacy, you’ll see one medicine that says, “Cures All Aches and Pains” and another that says, “Cures All Migraines”. They both do the same thing and they’re made by the same company. But […]

Episode 274 — Mike Janda and Tom Ross — The Business of Design

  Episode 274 — Mike Janda and Tom Ross — The Business of Design Michael Janda is an executive level creative leader with more than 20 years of experience in both in-house creative departments and agencies working with some of the greatest brands in the world. In 2002, he founded the creative agency Riser, a […]

Episode 266 — Instagram Hashtags

  EPISODE 266 — Instagram Hashtags Instagram is the number one platform to get exposure and to build your name, to build a following and to get known, and of course, to land clients as well. But how do you take advantage of this if no one is seeing your posts? If you’re posting with […]

Episode 233 — Matti Haapoja

  EPISODE 233 — MATTI HAAPOJA Matti Haapoja is a YouTuber and a freelance Director of Photography. He has worked with some global brands such as Nike, San Pellegrino, Epidemic Sound, Rhino, and Visit Norway.  Originally from Finland, he is now based out of Toronto, Canada. Matti launched his YouTube Channel, originally called Travel Feels, […]

Episode 221 — Michael Janda

  Episode 221 — Michael Janda This is Allan McKay. Welcome to Episode 221! I’m speaking with Michael Janda, the author of top selling book Burn Your Portfolio. We’re going to get into everything from branding to the business of design — and everything in between. I’m really excited for this Episode! Michael shares a […]

Allan McKay - Should Artists Build a Personal Brand?

Episode 197 — Should Artists Build a Personal Brand?

Episode 197 — Should Artists Build a Personal Brand? In this Podcast, Allan talks about the topic of branding. As he’s said before, “You could be the greatest artist in the world! But if no one knows who you are, then how are you going to get work?” This Live Stream because with the question: […]

Episode 178 — Does Art Actually Pay?

  Click here to listen on iTunes! Get on the VIP insiders list! Check out www.VFXRates.com. Upload The Productive Artist e-book. Allan McKay’s YouTube Channel. Allan McKay’s Instagram.   Episode 178 — Does Art Actually Pay? Hey, everyone! This is Allan McKay. Welcome to Episode 178! I’m answering the big question: Is there money in art? This Episode […]

Episode 17 – Building your brand and defining your niche!

You can view Episode 17 on iTunes here This is one of the most critical episodes so far in our journey to grow our career and multiply our successes. Something so critical yet overlooked, is defining our name and our niche and building our brand. Associating ourselves in a way that will resonate with others […]

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